日韩系化妆品加紧争夺中国主流化妆品席位

六只腿

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">韩国</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">ABLEC&amp;C</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">株式会社副社长李光烈</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">6</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">21</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日宣布，旗下</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">MISSHA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">（谜尚）品牌</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">161</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">款产品将全部进入中国市场，并将在今年在华开</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">100</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家专卖店。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">ABLEC&amp;C</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">为韩国四大化妆品集团之一，该集团</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">06</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年海外的销售额中，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">50</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">％由中国市场贡献。与其他化妆品以卖场柜台销售不同，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">MISSHA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">销售渠道以专卖店为主。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">MISSHA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">共在海外市场开设了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">230</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家专卖店，涉及中国、美国、澳大利亚、新加坡、日本等</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">16</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个国家及地区，其中，中国占</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">52</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家。李光烈称预计今年在中国的开店数为百家。相比欧系、日系及中国本土化妆品，韩系品牌营销手法仍略显保守，因此，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">MISSHA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">此举让行业内人士颇感意外，但也显示出其争夺中国主流化妆品席位的决心。而在日本排名第二的佳丽宝化妆品公司</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">6</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">20</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日表示，中国市场是其发展的</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">重中之重</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。由于日本国内化妆品市场已基本处于饱和，日本大型化妆品生产商都将中国市场为新的业务增长点。佳丽宝</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年被日本花王公司收购后，将强化海外业务作为其三大发展战略之一，而中国更是其海外几大市场的</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">重中之重</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。佳丽宝计划到</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2010</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年将其在华年销售额从</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">20</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿日元（</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">美元约合</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">123</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日元）提高到</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">200</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿日元。统计显示，日本国内化妆品市场年零售额为</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">万多亿日元，约是中国市场的两倍多。但包括资生堂、高丝等在内的日本化妆品巨头普遍认为，中国市场的中长期潜力很大，有望最终超过日本，成为继欧美之后的全球第三大化妆品市场。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>