[转帖]法国时装超市巨头KIABI（凯家衣）尝试进入中国

六只腿

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 19pt; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">法国三大时装超市巨头之一</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">KIABI</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">（凯家衣）首家店铺</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">9</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">20</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日在南京市建邺区集庆门大街正式开业，这是</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">KIABI</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">（凯家衣）首次登陆中国。据了解，凯家衣由法国</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">atrick Mulliez</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">先生创办，在</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">28</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年里迅速发展到了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">6000</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">名员工，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">200</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家门店，成为了法国服饰零售行业的佼佼者。自从国际上知名的服饰连锁大卖场</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">H&amp;&amp;M</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">、</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">ZARA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">、</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">UNIOLO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">在中国市场上开展得如火如荼的时候，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">KIABI</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">这个时装超市巨头也不甘示弱，开始全面进入中国市场。据介绍，凯家衣计划在南京店开业之后的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">4</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年内，在华门店数达到</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">50</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家。不同于其他的服饰连锁大卖场，平价是凯家衣的一贯策略。为了便于监控整个制作流程，凯家衣最大的生产基地目前仍在法国。同时，为了保证高品质并降低成本，所有的设计及面料都由凯家衣自己控制，而整个生产制造过程全部外包。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">KIABI</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">此前在法国被选为</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年法国最受欢迎品牌。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>

RMM

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