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LVMH旗下珠宝品牌绰美正式进入中国

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发表于 2008-3-24 20:08:00 | 显示全部楼层 |阅读模式
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 19pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">在国际珠宝品牌悉数进入中国后,</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">LVMH</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">集团下的绰美珠宝(</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">CHAUMET</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">)也于近日进驻上海恒隆广场。绰美旗舰店不远处就是其多年劲敌卡地亚在恒隆的旗舰店。绰美全球总裁</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Thierry</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;"> </span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Fritsch</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">对此表示,</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">卡地亚是行业的领导者。卡地亚、蒂凡尼、宝格丽与绰美等顶尖珠宝品牌约占据世界</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">20%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的市场份额,其余的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">80%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">市场有大大小小其他的品牌所占据,绰美希望能够和卡地亚一起为捍卫这</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">20%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的份额而努力。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">全世界的珠宝市场这几年持续增长,其容量是高端手表市场的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">倍。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Thierry</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;"> </span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Fritsch</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">认为中国的珠宝市场增长很快,但总体来看,中国高端奢侈珠宝市场并没有达到高端手表</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">倍那样的市场容量,因此空间巨大。公开资料显示,卡地亚早在</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1990</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年就进入中国,目前在国内拥有门店</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">12</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家。蒂凡尼</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2001</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年进入中国,目前拥有门店</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">4</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家。宝格丽</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2003</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年进入中国,拥有门店</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">4</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家。另据媒体报道,蒂凡尼还与西安一家经济发展公司签订了一份协议,将在那里开办一个加工厂。绰美目前在日本已经拥有</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">25</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家店铺,日本成为法国本土市场外的第二大市场。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Thierry</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;"> </span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Fritsch</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">表示:</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">我们全球战略的第二步是进入中国和美国市场,权衡之下,我们选择了中国。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。在上海旗舰店开出以前,其香港旗舰店也刚开业不久。据悉,绰美此次进入中国的方式主要是找到中国代理合作方,并没有设立独资公司。绰美是少数还没有进入中国的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">LVMH</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">旗下奢侈品品牌之一。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>
发表于 2008-3-25 15:05:00 | 显示全部楼层
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