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IMAX官网消息
IMAX Signs Multi-Theatre Deal in China
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TORONTO, Sept. 10, 2009 (GLOBE NEWSWIRE) -- IMAX Corporation (Nasdaq:IMAX)
(TSX:IMX) and Guangzhou Jinyi Film & Television Group, Co., Ltd., a leading: o# \7 Q/ B' K* q
entertainment developer and exhibitor in China, today announced an agreement to渤海论坛- v  c8 V4 z& ~. L9 h- n8 ?
open four IMAX(R) theatres in China. The first three installations are scheduled( B( p) i4 P; \. F
to be completed during the second half of 2011 in the cities of Chongqing,4 i. _! H* E  C' c+ T+ A. p/ o9 u% a
Tianjin and Shenyang. A fourth installation is scheduled for 2012 in a yet-to-be
4 O* v5 c0 h# gdetermined location. Each IMAX theatre will be part of a newly constructed
multiplex, and each will utilize IMAX's digital projection technology.
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There are currently 81 IMAX theatres scheduled to be operating in Asia by 2014,
[2 ^+ Dincluding more than 40 scheduled to be open in China by 2012. To date, IMAX has
H4 gsigned contracts for more than 220 IMAX digital projection systems worldwide,3 ~! P6 j; e- z6 K' F
with more than 100 currently in operation.8 v# ~* I4 g  ?6 |: i( n
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"Including IMAX theatres in these new locations will provide our customers with渤海论坛& j; N  d7 z7 m; S
the most immersive premium movie-going experience on the planet, which isbohaibbs.net# I' {0 {8 d/ _' C& O
becoming increasingly important as the technologies in regular movie theatres( T2 u- k% U! l
and in the home continue to improve," said Ms. Shirely Ye, General Manager,5 V# m( \+ k9 t  A' }: V1 m) C& N4 ?
Guangzhou Jinyi Film and Television Investment Group, Co. Ltd. "With mainstream* s: [% Y' t  ~/ R  h  w
Chinese films now being added to IMAX's usual slate of Hollywood blockbusters,
" \: Y# r7 o  S8 b0 I- zthe decision to enter the IMAX business was easy to make. We're very excited to+ b2 P3 ?* w; {# _* f0 B4 d* c! b$ x
enter the IMAX business during such a pivotal time."
"We believe our network growth in Asia is gaining momentum thanks to the appeal
of our new digital projection system and our expanded film programming for the' v5 O/ Y6 G% M5 \
region," said IMAX CEO Richard L. Gelfond. "Entering into partnerships with
5 Z' }" X! R& L0 rwell-known, experienced entertainment companies such as Guangzhou Jinyi Film &
Television Group, helps us expand our audience base, strengthen the IMAX(R)
l! tbrand and drive interest from other exhibitors in Asia who want to remain( r) K, T3 |6 S7 d  S) p. C3 E
competitive in the market."
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1 t2 z% z& U# y"China is the fastest growing exhibition market in the world, and Guangzhoubohaibbs.net' }9 j# L- b3 m6 V8 {
Jinyi Film & Television Group's experience in the exhibition business with both
1 [, b* O8 d# gHollywood movies and mainstream Chinese films makes them an ideal partner as we, e/ t3 o. d( c1 F$ r" l* u, M. h
continue to build our presence in the region," added Don Savant, IMAX's Senior
, L8 g1 C2 R: W  uVice President and Managing Director, Asia Pacific.渤海论坛4 k- d3 ?( F7 }9 d$ Q1 Q' ^1 e1 Z( M* R

The four-theatre deal is the second multi-theatre announcement between IMAX and( T6 F2 Q' m! F: n+ o. {  g
a Greater China area exhibition company in three months, following the June
{! D2 D5 m6 rbohaibbs.netagreement between IMAX and Chinese film studio Huayi Bros. to release mainstream  n8 s) n, {1 Q2 \
Chinese films to IMAX theatres in China and other parts of Asia.# `& {0 O) t" }+ I/ T$ j
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IMAX's revolutionary digital projection system delivers The IMAX Experience(R)
+ u8 B+ P' j  }5 b  band helps drive profitability for studios, exhibitors and IMAX theatres by
7 e' g: {. ^; z- |eliminating the need for film prints, increasing program flexibility and* v: p& k& g5 t) K
ultimately increasing the number of movies shown on IMAX screens. The system can渤海论坛/ @/ O' ?$ Z* f; Q9 V
run both IMAX and IMAX(R) 3D presentations.
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About Guangzhou Jinyi Film & Television Investment Group, Co. Ltd.4 Q; j6 c& W2 [9 w
bohaibbs.net, L' h6 I$ t- K6 S
Established in 2004, Jinyi owns 19 multiplexes with 150 screens in Guangzhou,
. N3 c8 \8 b8 Q; i) n; ~* Q! Fbohaibbs.netBeijing, Tianjin, Xiamen, Fuzhou, Wuhan, Suzhou, Shenzhen and Chongqing, in
5 m3 T1 o7 T6 ^$ X8 o5 q- c4 Xaddition to other affiliated cinemas. The company has a backlog of over 20/ i4 J- e1 ?$ E  w5 v
cinemas contracted (not including affiliated cinemas), which are located in1 x8 \) W  x% O1 b0 D# x
Shanghai, Shenyang, Jinan, Nanjing, Hangzhou and Xi'an. Jinyi's strategy is to. d/ T: _  {) a+ k: r
develop the cinema business throughout China

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