网上奥特莱斯测试市场反映

7夕

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 19pt; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">中国首家网上奥特莱斯</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">(Outlets)10</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">28</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日在上海启动。此次网上奥特莱斯预计会引入</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1000</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个品牌，将为上海服装城今年年底试营业，以及明年六七月份的正式营业，打下良好的基础。近几年，上海的奥特莱斯发展很快，已经开业的有</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">FOXTOWN</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">、青浦的奥特莱斯，而金山的上海服装城也在开发中。据悉，开业后的上海服装城将聚集国内、国际的一线、二线品牌，而价格仅为原价的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">至</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">折。上海服装城位于金山枫泾，项目占地</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">613</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亩，总建筑面积</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">48</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">万平方米，设有超市、健身中心、儿童乐园、游戏厅、别墅式商务酒店、高档餐厅等设施，并配备近</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2000</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个停车位。上海服装城总裁罗欣认为，尽管国内号称奥特莱斯的项目不少，但当前国内真正称得上奥特莱斯的项目并不多，上海已建成的奥特莱斯不超过</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">3</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家，北京不超过</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2-3</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家。他认为，只有符合以下</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">3</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个标准，才能真正称得上奥特莱斯。首先，所经营的品牌是否是国际、国内一、二线品牌，是否是直销；其次，价格上是否是</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1-5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">折的惊喜价；第三，是否位于距离市中心</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1-2</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">小时车程的郊区，配套是否完善。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>