美国网络购物时代：Cyber Monday风头盖过传统的Black Friday

六只腿

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 19pt; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">在美国，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">11</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月的第四个星期四是感恩节。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Black Friday</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">黑色星期五就是感恩节第二天的星期五，这一天历来是零售商的销售高峰。而现在，美国感恩节后的第一个星期一，已经被美国零售联合会（</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">National Retail Federation</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">）定为</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Cyber Monday</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">（网络星期一），这标志着网络大购物季节的来临。美国人在家过完感恩节假期后，回去上班后的第一个星期一，不是认真工作，而是利用工作时间和网络便利给自己在网络上购物，所以当天的购物交易量会大大增加。许多零售商已经为</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Cyber Monday</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">这样</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">盛大的节日准备了一日促销活动（</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">one-day sale</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">）或特价商品销售。互联网市场调查公司</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">comScore Inc.</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">估计今年</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Cyber Monday</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">网上销售额会超过</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">7</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿美元。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Toys </font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">R</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman"> Us Inc.</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">将举办网上一日促销活动，其竞争对手</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">eToys.com</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">将举办两日促销活动。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Wal-Mart Stores Inc.</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的促销活动时间更长，达到</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">天。根据零售联合会的年度调查，将近三分之一零售商在网络星期一提供一天特价销售活动，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">42%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">计划推出各种促销活动。事实上，在网络星期一举办网上销售活动的零售商已经从两年前的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">42%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">增加到今年的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">72%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。美国零售联合会的一个网上分部门</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Shop.org</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的经理</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Scott Silverman</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">说无条件提供运送服务的零售商比例也从</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">36%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">上升到今年的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">41.4%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。沃尔玛</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">11</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">27</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日称，与上年相比，今年感恩节这天的销售增长了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">40%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。沃尔玛网站</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">(Walmart.com)</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">首席执行官劳尔</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">·</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">瓦斯奎兹</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">(Raul Vazquez)</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">说，预计</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Cyber Monday</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">这一天将有</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">700</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">万访问者访问其网站。据美国行业咨询机构统计，美国今年的</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Black Friday</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的零售业销售额同比增加</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">8.3%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">，达</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1030</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿美元。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="SINBA01" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 17pt;"><span lang="EN-US"><strong><font size="3"><font face="Times New Roman">&nbsp;<p></p></font></font></strong></span></p>