2008年零售商仍将选择继续扩张

透心凉

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 19pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">全球知名房地产服务及投资管理公司仲量联行</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">(Jones Lang LaSalle)12</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">18</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日发布的《零售商信心调查》年度报告显示，明年零售市场整体仍将非常向好。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">扩张</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">将成为众多零售商在</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2008</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年的关键词，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">100%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的受访者表示</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2008</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年将把开设新店作为一项主要的扩张策略。报告显示，零售商普遍预期明年零售市场将保持两位数以上增长，三大主要推动因素分别是：零售商对总的经济发展前景看好、总的消费支出水平提高、旅游业的带动。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">87%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的受访零售商表示</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年的利润率将高于</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年，并对未来</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">12</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个月内的经营前景看好。超过</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">76%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的零售商预计</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2008</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年其总营业额将会增长，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">61%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的零售商预计其利润率将会提高。仲量联行北京研究部主管</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Anna Kalifa</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">凯安娜称，目前在中国的很多零售商的实际业绩都超过了他们的预期值。随着利润率的进一步增长，预计他们将采取更为积极的扩张策略。报告显示，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2008</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年继续扩张将是零售商们的首选的目标。从选址来看，北京、上海等一线城市仍是零售商扩张的首选之地。上海被普遍认为是众多零售商进军中国市场的第一站。万宝龙今年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">11</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月在上海开设了全球规模最大的旗舰店，雅格狮丹和蔻依也在同一家购物中心内开设了专卖店。据介绍，目前有很多尚未进入内地市场的欧洲以及美国知名零售商品牌都积极地在上海选址。这些品牌要求单店面积动辄</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">500</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">平方米，甚至</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1000</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">平方米以上。调查还显示，零售商的扩张计划也将不可避免地遇到某些</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">阻碍</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">因素。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">87%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的受访者预计将难以找到合适的新店面，大约一半的零售商认为，租金成本是导致这种情况出现的主要原因。还有</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">58%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的商家表示，优质商铺的稀缺是阻碍进一步扩张店面的原因。区域方面，长三角地区位于领先地位，其后依次是珠三角地区、西部和华中地区、环渤海经济圈。值得关注的是，环渤海经济圈</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">(</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">包括北京、天津、大连和青岛</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">)</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">在总的意愿指数方面名列第二，但仍不是首选之地。在亚洲地区</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">, </font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">明年大中华区的零售商前景最为看好</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">, </font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">其次是印度零售业。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>

草帽歌

也快泡沫差不多了。