台湾百货单店业绩王面对行业不景气坚持不打折

六只腿

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">在台湾岛内，目前百货业单馆全年业绩能破百亿的仅有三家：新光三越台中店与高雄汉神和忠孝</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">SOGO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。忠孝</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">SOGO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">自</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1987</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">11</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月开业以来，即使两大原始股东</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">SOGO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">及太平洋建设章家陆续因财务困难退出经营，改由远东接手，忠孝</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">SOGO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">百货领先地位却豪不动摇，二十年来一直稳居国内百货单店业绩第一的宝座。其单馆全年业绩由</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1995</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年起便冲破百亿元大关，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">06</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年业绩已达</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">160</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿元新台币（不到</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">40</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿人民币）。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">SOGO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">营运长李光荣刚由大陆调回台湾任职，但其已经面临忠孝</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">SOGO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">成立二十年以来罕见的负增长挑战，不过李光荣面对其他百货业打折降价策略，依旧坚持不打折扣割喉战的策略，决定反向操作，开发中上阶级的消费潜力。李光荣是</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">SOGO</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">黄埔一期开店老将，在两岸都拥有丰富的开店经验，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月才在远东集团董事长徐旭东钦点下，由大陆征召回台湾应战。李光荣强调，国内目前景气不好是事实，</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">但景气不好，不代表消费者不消费，只是消费心态趋于保守，他们可能会减少消费，却不会吝啬用高一点的价格，买进自己喜欢的东西</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">，好比很多女人已经不缺衣服，但还是很舍得买件好一点、有质感的衣服犒赏自己。台湾百货市场</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年经历了业绩大衰退，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年上半年业绩依旧没有起色，面对百货同业加大力度促销，将周年庆与年中庆档期拉长到两个月，李光荣说，</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">各家来客数都有下降，很多同业把百货当成量贩操作，拉低单价消费金额，无疑对整体营业额的伤害更大。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>