零售网站25%流量来自搜索引擎

六只腿

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">在线竞争情报服务公司</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Hitwise</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">全球研究总经理比尔</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">·</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">堂瑟</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman"> (Bill Tancer) 6</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月上旬在<span style="COLOR: black;">美国加州</span>圣何塞举行的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年互联网零售商大会上阐述最新搜索趋势和相关发现时表示，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Hitwise</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的一项调查显示，零售网站</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">25%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的流量来自于搜索引擎。根据</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Hitwise</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">最新公布的数据，搜索引擎在将客户引向购物和分类网站方面的作用越来越显著。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月比</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月增加了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">0.7%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">，而</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Google</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">对于流量的贡献最大。根据</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Hitwise</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的数据，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Google</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">对于购物和分类网站的流量贡献为</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">15.6%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">，比</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月增加了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">8.7%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。单个词的搜索，包括域和</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">URL</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">搜索，占了购物和分类网站所有由搜索引擎产生流量的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">23.7%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">，比</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月增加了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">20%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Hitwise</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">表示，这反映出搜索工具条正逐渐成为一种基本的网络导航工具。社会化网络网站对于购物和分类网站的访问量贡献的百分比较小，但他们的作用在过去几年中在增强。根据</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Hitwise</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的报告，排名前</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">20</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的社会化网络网站对于零售和分类网站的访问量的影响力</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月比</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月增加了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">86.7%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。意料之中，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">MySpace</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">作为最受欢迎的社会化网络网站占据了其中主要的份额。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Hitwise</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">表示</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">MySpace</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">对购物和分类网站的访问量的贡献为</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">3.2%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">，而全部社会化网络网站产生的集合访问量为</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">3.6%</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。另外零售商们提供的在线信息越多</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">,</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">顾客就越有可能光顾他们的商店，并回过头来继续访问其网站。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>