[转帖]沈阳部分百货和购物中心速评

boblisa

<div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>luto</i>在2009-1-27 1:35:00的发言：</b><br/>啥叫<strong>动线?</strong></div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 动线，是建筑与室内设计的用语之一。意指人在室内室外移动的点，连合起来成为就成为动线。优良的动线设计在博物馆等展示空间中特别重要，如何让进到空间的人，在移动时感到舒服，没有障碍物，不易迷路，是一门很大的学问。至于家居的动线设计，也是相当重要的一环，长久居住在这个室内的人，会产生相当复杂的动线，例如主妇走到厨房的线条就可能有好几条，如何考量并留下足够的空间，是需要设计的。 <br/></p><div class="spctrl"></div><p>　　动线在公共空间中，也常被提起，特别是游乐园，大型公园的交通动线，如果没有善加规划，会造成拥挤等不良的状况。此外，超市与百货公司的动线设计也是如此，有时更特别加强迂回，以便消费者能多看到各个销售点。由此可知，并非每个空间中的动线都是以人移动要快速方便为主。</p>

现象

<p><font size="3"><font face="宋体"><strong>一，华府天地购物中心：</strong>开局太差，加上与各商家的纠纷，即使有主力店等进入，见到效果还有待时日。说实话，想盘活华府实在是太难了。<wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><br/><strong><font large="" line-height="">二，沈阳卓展：</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr></strong> 如果总是想依靠几个品牌就想成功的话，这未免有些太不靠谱了。<br/><font large="" line-height=""><strong>三，西武百货：</strong></font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>&nbsp;和开幕时的风光无法相比，西武的退步非常明显。<br/><font large="" line-height=""><strong>四，北行千盛百货：</strong>被大商收购之后，变化并不明显。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                <br/><font large="" line-height=""><strong>五，中街罕王百货：</strong>本来应该很有前景的一家门店，怎奈累于业绩的压力，现在的定位飘忽难定。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                <br/><font large="" line-height=""><strong>六，中兴:</strong>08对于中兴来讲是很有意义的一年，门店改造的气势和勇气都让我们对中兴的未来期待更多。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><br/><font large="" line-height=""><strong>七，沈阳商业城：</strong>变革不多，亮点难觅。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                <br/><font large="" line-height=""><strong>八，兴隆大家庭：</strong>李维龙的打法已经让人见怪不怪了，效果大不如前。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><br/><font large="" line-height=""><strong>九，百联购物中心：</strong>感觉还不如华府呢。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><strong>
                                        <br/></strong><font large="" line-height=""><strong>十，新世界百货：</strong>面对竞争日益激烈的太原街商圈，新世界表现可圈可点。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><br/><font large="" line-height=""><strong>十一，大商新玛特：</strong>总经理的更换，新玛特的前景有点微妙。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><strong>
                                        <br/></strong><font large="" line-height=""><strong>十二，百盛：</strong>有起色，这是不争的事实。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><br/><font large="" line-height=""><strong>十三，沈阳伊势丹：</strong>和想象中的距离甚远。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><br/><font large="" line-height=""><strong>十五，东舜百货：</strong>闹剧结束了。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr></font></font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr></p>

mp5

<p>这个帖子好像是哪个点评网站写的，很老的帖子了。</p>

yoyozhouying

<p><strong><font size="3"><font face="宋体">一，华府天地购物中心&nbsp;&nbsp; 营运和招商上有漏洞，盘活需要相当时间且可能性不大。</font></font></strong></p><p><strong><font size="3"><font face="宋体"><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>&nbsp;<br/><font large="" line-height="">二，沈阳卓展&nbsp;&nbsp;&nbsp;&nbsp; 卓展集团手笔很大气，但目前只靠部分中高档品牌盈利，来弥补1楼的损失。</font></font></font></strong></p><p><strong><font size="3"><font face="宋体"><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>&nbsp;<br/><font large="" line-height="">三，西武百货&nbsp;&nbsp;&nbsp;&nbsp; 修正楼主的意见，上海没有西武。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                </font></font></strong></p><strong><font size="3"><font face="宋体"><p><br/><font large="" line-height="">四，北行千盛百货&nbsp;&nbsp; &nbsp;接管原来银泰的盘子，改动不多，现在看起来品类格局比较混乱，前景一般。</font></p><p><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>&nbsp;<br/><font large="" line-height="">五，中街罕王百货（0101流行馆）&nbsp;&nbsp;绝对和刚开业的时候差距太多，不看好。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                </p></font></font></strong><p><strong><font size="3"><font face="宋体"><br/><font large="" line-height="">六，中兴&nbsp;&nbsp; 对于其自身档次定位的效果拭目以待。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                </font></font></strong></p><p><strong><font size="3"><font face="宋体"><br/><font large="" line-height="">七，沈阳商业城&nbsp;&nbsp; 品类格局规划不好，员工年龄偏大，服务质量不好，管理不是很规范。</font></font></font></strong></p><p><strong><font size="3"><font face="宋体"><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>&nbsp;<br/><font large="" line-height="">八，兴隆大家庭MALL &nbsp;&nbsp;MALL的形态，百货的做法，经营年限长，底蕴深厚，改善运营能力，业绩会更好。其“天天店庆”的做法最开始确实很吸引沈城人民，但由于货品混乱，充斥着无爱贴牌的货品，沈城人民已渐渐厌烦。</font></font></font></strong></p><p><strong><font size="3"><font face="宋体"><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><br/><font large="" line-height="">九，百联购物中心&nbsp;&nbsp;&nbsp;招商整体不成功，待预计开业的项目开始运营后会一点点走好</font></font></font></strong><strong><font size="3"><font face="宋体"><font large="" line-height="">。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                </font></font></strong></p><p><strong><font size="3"><font face="宋体"><br/><font large="" line-height="">十，新世界百货&nbsp; &nbsp;&nbsp; 太原街三家店，一家名品，两家中高档，运营良好，商场的人性化设施再加改善，营销工作下下功夫，将占据沈阳市场有利地位。1店高端，3店时尚流行，2店折扣的定位目标是全部消费人群，很有野心。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                </font></font></strong></p><p><strong><font size="3"><font face="宋体"><br/><font large="" line-height="">十一，大商新玛特&nbsp;&nbsp; 定位高不成低不就，但业绩走好，大商的运作还是值得学习的。</font></font></font></strong></p><p><strong><font size="3"><font face="宋体"><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>&nbsp;<br/><font large="" line-height="">十二，百盛&nbsp;&nbsp; 百盛是马来西亚金狮集团的下属企业，在中国范围内运营良好，但在沈阳太原街的店面开起来要靠打折才能生存，改变的方法是内部革新或再开新店，从头再来，百盛不服输的集体。处于核心商业圈，不进步，就后退，竞争激烈啊。</font></font></font></strong></p><p><strong><font size="3"><font face="宋体"><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>&nbsp;<br/><font large="" line-height="">十三，沈阳伊势丹&nbsp;&nbsp; 运营情况超出了日本总部的预期，是上海以外在中国大陆最出色的店面，正在筹备二期，三期。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr> 伊势丹已经关了几个店了，集团受到影响。况且，沈阳伊势丹在其全国排名也不是很好看。</font></font></strong></p><strong><font size="3"><font face="宋体"><p><br/><font large="" line-height="">十四，亿丰时代广场&nbsp;&nbsp; 还没有开业，处在奥体中心和会展中心之间，周边有73个高档小区和IBM,BMW等企业助阵，需要的只是一群有能力的人把他们做起来，成功和浑河北关系不大。</font><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr>
                                </p><p><br/><font large="" line-height="">十五，东舜百货，五洲商业城&nbsp;&nbsp; 已经倒闭，项目已开始重新定位招商。</font></p></font></font></strong><p><strong><font size="3"><font face="宋体"><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><font large="" line-height="">十六，万象城，茂业城，龙之梦，恒隆，大悦城，世茂五里河，女人街，泛华广场以及北陵大街的中汇，未来都是一场残酷的肉搏战，沈阳商业将在5年内开始重新洗牌，谁胜谁败，让我们拭目以待！由于经济危机影响，原来预计的开业日期都将延后了。</font></font></font></strong><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr><wbr></wbr></p>