北京尝试推出购物季概念：统一全市零售企业促销时间

六只腿

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">继巴黎、纽约、伦敦、香港等国际著名购物季之后，北京也尝试推出自己的</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">购物季</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”概念</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">。北京市商务局和北京市旅游局</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">7</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">11</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日表示，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">9</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日至</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">10</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">19</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日为</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">北京购物季</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">，参与活动的近</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">300</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家商场有望通用一张同心卡进行积分送礼。北京市商务局局长卢彦</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">7</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">11</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">日透露，北京不仅要打造全球第五大购物季，还将借此机会统一商家的促销时间。此前北京的商业促销活动多是一家一户式的促销活动。卢彦认为，这样一家一户、不定期分散促销的做法，把原本</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1000</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿的市场用</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">500</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">亿就卖掉了，商家这样做的后果实际上是拉低了市场销售总额。跟国际大都市相比，北京目前还缺乏一个整体的商业活动，这也是此次推出</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">北京购物季</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的最终目标，要通过集中购物、集中打折，进一步规范商家的促销行为。如果成功，以后京城商家就可以在统一时间搞促销了，而由于同时参与促销的商家数量多，消费者也可以得到更多、更广泛的实惠。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>