网上购物业务对于零售商仍然具有吸引力

透心凉

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 19pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">欧洲最大服装零售商西班牙</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Inditex</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">计划为其家居产品开设网络购物渠道，一旦这种做法取得成功，公司将把这种方式广泛地运用到包括服装在内的其他品类上。这是</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Inditex</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">首次启动网上购物。到目前为止，公司一直专注于国际扩张，在过去的一年中公司基本上每天都有一家新店开业，如今公司已在</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">68</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个国家拥有</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">3350</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家直销店。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Inditex</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">集团于</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2003</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年涉足家居产品领域，目前已在</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">19</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个国家设立了</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">185</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Zara</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家居专卖店。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Inditex</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">承认很难将其</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">快速时尚</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">”</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">的商业模式应用于网络购物形式。这种快速时尚主要体现在公司采用小批量的生产方式来保证</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Zara</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">每两周更新一次时尚货品，并尽量将库存保持在最低水平。据介绍，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">Zara</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">遍布</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">68</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">个国家的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">1030</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家专卖店每天都会向位于西班牙北部的集团总部进行汇报。台湾大润发网络购物日前上线，这是台湾量贩业者首次自建网络购物平台，提供在线下单、到店取货的服务。大润发表示，目前仍在测试阶段，未来运作成熟后，服务将扩及全台各店。大润发</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">2005</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">年在桃园推出免下车购物的得来速小型店后，便开始筹备得来速与网络购物平台结合的计划。大润发营销经理林韦彤说，网络下单、到店取货的服务，可吸引不想费时逛大卖场的消费者，应可吸纳超市、超商的年轻客群，有助开拓新的客源，和传统量贩店的消费群并不冲突。台湾家乐福却持相反态度，认为网络购物会损伤量贩店的利基点。台湾家乐福开发总监田中玉说，家乐福持续关注并研究网络购物的可行性，但台湾家乐福已有近</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">50</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">家分店，密度很高，卖场内提供</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Times New Roman">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;;">万种商品，是网络平台无法取代。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p>

摩托发烧友

西方超市已经开始了网上购物送货上门了。包括蔬菜瓜果等。

hyman

希望有一天中国也能普及。