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[贴图]车展过后,中国高级车市将赢来一个春天(组图)

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发表于 2008-5-2 20:30:00 | 显示全部楼层 |阅读模式
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 26.25pt; mso-char-indent-count: 2.5;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">北京车展终于落</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">下了帷幕,北京车展不愧是豪华车的盛宴,从</span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt;">600</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">万的劳斯莱斯幻影</span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt;">Coupe</span><strong><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">,</span></strong><strong><span style="FONT-WEIGHT: normal; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold;">到</span></strong><strong><span lang="EN-US" style="FONT-WEIGHT: normal; COLOR: black; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold;"><font face="Times New Roman">1400</font></span></strong><strong><span style="FONT-WEIGHT: normal; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold;">万的迈巴赫</span></strong><strong><span lang="EN-US" style="FONT-WEIGHT: normal; COLOR: black; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold;"><font face="Times New Roman">Landaulet</font></span></strong><strong><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">,</span></strong><strong><span style="FONT-WEIGHT: normal; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold;">再到</span></strong><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">身价超过</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">2500</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">万元的天价跑车</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">——</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">布加迪威龙在中国大陆首次亮相,这些都说明了世界奢侈品品牌正在敲开中国的大门,而从这些豪车被争相预定的情况可以看出,国人的消费能力和购买实力</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">比已知的要高出许多。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">这些也只能说明是个别现象,要是稍微有点钱人都买得起如此好的车的话,那就有点奇怪了。买得起这些豪华车的,只是一些金字塔的顶端人物的人才买得起的。所以汽车厂家,更多的目光关注在中国的</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">C</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">级车市上。每次车展下来,国内的豪华车市场都会在一起时间范围内进行一番热销。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">对于相对高档的</span><span lang="EN-US"><font face="Times New Roman">C</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">级车市场,中国的消费空间还未被完全的释放出来,市场还存在相当大的潜力。</span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;;">其实,</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;;">目前准确的定位,才是赢得市场的关键所在。对于商务精英而言,车型与之身份的匹配显得由为重要。</span><span lang="EN-US" style="FONT-FAMILY: &#718;&#805;;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold;">纵观国内高级车市场,</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">宝马</span><span lang="EN-US"><font face="Times New Roman">5</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">系、奥迪新</span><span lang="EN-US"><font face="Times New Roman">A<chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="6" unitname="l">6L</chmetcnv></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、<span style="mso-bidi-font-weight: bold;">克莱斯勒</span></span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="300" unitname="C"><span lang="EN-US" style="mso-bidi-font-weight: bold;"><font face="Times New Roman">300C</font></span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold;">与</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">凯迪拉克</span><span lang="EN-US"><font face="Times New Roman">CTS</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">作为高级车市场的商务型轿车,<span style="mso-bidi-font-weight: bold;">无疑瓜分了市场的大部分份额。</span></span><span lang="EN-US" style="mso-bidi-font-weight: bold;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="mso-bidi-font-weight: bold;"><p><font face="Times New Roman">&nbsp;</font></p></span></p><p><img src="http://photo13.hexun.com/p/2008/0502/194721/b_73700CB466171AFD0CC89295C2B3ED12.jpg" border="0" alt=""/></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">行贯全球的宝马针对中国市场推出加长版的宝马5系,其</span><span lang="EN-US"><font face="Times New Roman">523lLi</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、</span><span lang="EN-US"><font face="Times New Roman">525Li</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、</span><span lang="EN-US"><font face="Times New Roman">530Li</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">三款宝马5系的个头都长了</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="14" unitname="厘米"><span lang="EN-US"><font face="Times New Roman">14</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">厘米</span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">,甚至宝马在中国市场放弃了全球都热销的短款宝马5系的生产。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><p><font face="Times New Roman">&nbsp;</font></p></span></p><p>&nbsp;</p><p><img src="http://photo13.hexun.com/p/2008/0502/194721/b_BE9D75C962E839709FC45E50368F38AE.jpg" border="0" alt=""/></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体;">无独有偶,中国市场上的奥迪<span lang="EN-US">A<chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="6" unitname="l">6L</chmetcnv></span>比其他国家的都长<chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="10" unitname="厘米"><span lang="EN-US">10</span>厘米</chmetcnv>,奥迪公司也说,他们在调查中发现,中国消费者在豪华车消费方面,不仅求全,更求大</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><p><font face="Times New Roman">&nbsp;</font></p></span></p><p>&nbsp;</p><p><img src="http://photo13.hexun.com/p/2008/0502/194721/b_A74F1D7532620E4204257A572749DD8D.jpg" border="0" alt=""/></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体;">克莱斯勒<chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="300" unitname="C"><span lang="EN-US">300C</span></chmetcnv>作为</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">一款经典的美式豪华车,</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">50</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">年来在北美一直畅销不衰,成为美国汽车文化的代言人,其长、宽、高分别为</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="5015" unitname="毫米"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">5015</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">毫米</span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">、</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="1880" unitname="毫米"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">1880</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">毫米</span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">、</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="1475" unitname="毫米"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">1475</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">毫米</span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">,轴距更是达到了</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3050" unitname="毫米"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">3050</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">毫米</span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">,为同级车之最。克莱斯勒</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="300" unitname="C"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">300C</font></span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">稳重大方,气势夺人,博得了中国第一导演张艺谋的赞赏,并与张艺谋共同创办了</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="300" unitname="C"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">300C</font></span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">基金。</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="300" unitname="C"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">300C</font></span></chmetcnv><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">所代表的酣畅淋漓的驾驶风范影响了一大批汽车爱好者。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><p><font face="Times New Roman">&nbsp;</font></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">世界经济正进入一个消费产品剩余化、多样化的时代,现在缺的不是生产者,而是消费者。消费者的发言权、影响力要大于生产者。未来中国经济可持续发展的动力也来自于中国的内需,来自于如何把中国国民的消费潜力发挥出来,使中国经济从依靠外部消费的驱动转变为依靠内部消费的驱动。</span></p><p></p>
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